Work

A commentary on the treatment of taboo in consumption and marketing

Year: 2018

Type: editorial

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2018.1536402

Authors: Gretchen Larsen, Maurice Patterson, Ouidade Sabri, Luciana Walther

Institutions: Durham University, University of Limerick, IAE Paris - Sorbonne Business School, Federal University of São João del-Rei

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2899645893

Cites: 62

Cited by: 7

Related to: 10