Work

The effect of Facebook in-application advertisements on purchase intent: a case of retail shopping in South Africa

Year: 2018

Type: dissertation

Author: Neo Makgalong Radise

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2900491238

Cites: 121

Cited by:

Related to: 10