The Magic of Danmaku: A Social Interaction Perspective of Gift Sending on Live Streaming Platforms
Year: 2018
Type: article
DOI: 10.2139/ssrn.3289119
Authors: Jilei Zhou, Jing Zhou, Ying Ding, Hansheng Wang
Institutions: Peking University, Renmin University of China
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2900812083