Work

Do Age and Gender Play a Role in Online Search Behaviour?A Study of Online Shoppers

Year: 2017

Type: article

Study design: Observational Study

Source: International Journal of Applied Marketing and Management

Authors: Shivani Nigam, Tejinderpal Singh, Suresh K. Chadha

Institution: Panjab University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2903406893

FWCI:

Cites:

Cited by: 2

Related to: 10