Work

The Determinants of the Choices of Payment Methods for Goods and Services Transaction in Vietnam

Year: 2018

Type: article

Abstract: The main objective of this study is to determine the main factors that have influences on customers’ decision to choose their payment methods. The research model applied in this study is Theory of Reasoned Action. The paper investigates 400 respondents in Vietnam to find out the determinants of their choice of payment methods. The implications from this study is expected to help financial service providers to improve the rate of using modern payment methods and improve customer satisfaction on the quality of payment services.

Source: International Journal of Applied Science

DOI: 10.30560/ijas.v1n2p84

Authors: Cuong Nguyen, Dung Dinh, Thanh Doan

Institutions: Industrial University of Ho Chi Minh City, FPT University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2904934210

FWCI: 0.897

Cites: 28

Cited by: 8

Related to: 10