Work

Chinese customer preferences towards different types of location-based advertising.

Year: 2014

Type: conference-paper

Study design: Observational Study

Source: Kent Academic Repository (University of Kent)

Authors: E Brazaki, Ioannis Krasonikolakis, Huang PeiTing

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2905886484

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Related to: 10