Work

Public Referral, Viral Campaign, and Celebrity Participation: A Social Network Analysis of the Ice Bucket Challenge on YouTube

Year: 2018

Type: article

Source: Journal of Interactive Advertising

DOI: 10.1080/15252019.2018.1561342

Author: K. Hazel Kwon

Institution: Arizona State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2908272060

FWCI: 2.11

Cites: 57

Cited by: 23

Related to: 10