Work

E-Commerce Marketing Strategies Adopted By Social Enterprises and Customer Retention at the Bottom of the Pyramid in Nairobi County, Kenya

Year: 2017

Type: dissertation

Abstract: Research project submitted to the school of business in partial fulfillment of the requirements for the award of the degree of master of business administration in marketing, University of Nairobi

Source: University of Nairobi Research Archive (University of Nairobi)

Author: Ben L. Kilima

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: No poverty, Decent work and economic growth

Open Access status: green

OpenAlex ID: W2908338353

Cites: 40

Cited by:

Related to: 10