Work

Toward a Comprehensive Understanding of User-Generated Content and Engagement Behavior on Facebook Business Pages

Year: 2018

Type: dissertation

Abstract: University of Minnesota Ph.D. dissertation. May 2018. Major: Business Administration. Advisors: Yuqing Ren, Gediminas Adomavicius. 1 computer file (PDF); ix, 196 pages.

Source: University of Minnesota Digital Conservancy (University of Minnesota)

Author: Mochen Yang

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2908952193

Cites: 135

Cited by: 2

Related to: 10