Work

Calculation of Facebook Marketing Effectiveness in Terms of ROI

Year: 2019

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-5225-7344-9.ch014

Authors: Tereza Semerádová, Petr Weinlich

Institution: Technical University of Liberec

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2909907160

FWCI: 4.729

Cites: 42

Cited by: 6

Related to: 10