Work

The Effect of Celebrity Endorsements on Consumers' Buying Behavior in South West Nigeria

Year: 2019

Type: book-chapter

Study design: Observational Study

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-5225-7906-9.ch008

Authors: Stella Amara Aririguzoh, Emmanuel Mogaji, Odion Oscar Odiboh

Institutions: Covenant University, University of Greenwich

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2909914577

FWCI: 10.8

Cites: 42

Cited by: 7

Related to: 10