Work

Relationship of demographic characteristics with purchasing decision involvement: a study on FMCG laundry soaps

Year: 2012

Type: article

Source: Journal of Business & Retail Management Research

Authors: Robaka Shamsher, Rashid Ahmed Chowdhury

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2910911858

FWCI: 0.731

Cites: 21

Cited by: 7

Related to: 10