Work

The Social Value of Word-of-Mouth Programs: Acceleration versus Acquisition

Year: 2009

Type: article

Authors: Barak Libai, Eitan Muller, Renana Peres, Brad Fay, Ed Keller, Lithium Wu, Ted Technologies, Cnet Smith, Gal Oestreicher-Singer, Shachar Reichman, Thomas W. Valente, Christophe Van

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2911196569

FWCI: 3.136

Cites: 57

Cited by: 14

Related to: 10