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ANALISIS PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING(Studi Pada Konsumen Mebel Madina di Kota Banjarnegara)

Year: 2020

Type: article

Study design: Observational Study

Source: DJA : Diponegoro Journal of Management

Authors: Mukhammad Teguh Afwan, Suryono Budi Santosa

Institution: Diponegoro University

Language: Indonesian

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2912042691

FWCI: 1.554

Cites:

Cited by: 18

Related to: 10