Work

PENGARUH BRAND AMBASSADOR DAN KOREAN WAVE TERHADAP CITRA MEREK SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN (Survei Online Pada Konsumen Innisfree Di Indonesia Dan China)

Year: 2019

Type: article

Study design: Observational Study

Authors: Heppiana Lestari, Sunarti Sunarti, Aniesa Samira Bafadhal

Language: Indonesian

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2912678093

FWCI: 5.578

Cites:

Cited by: 20

Related to: 10