Work

PENGARUH CELEBRITY ENDORSER DAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN (Survei pada Konsumen Zoya Fashion dan Hijab)

Year: 2019

Type: article

Study design: Observational Study

Authors: Fenny Arti Restanti, Andriani Kusumawati, Lusy Deasyana Rahma Devita

Language: Indonesian

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2922638867

FWCI: 1.588

Cites:

Cited by: 11

Related to: 10