Work

Pengaruh iklan, selebriti pendukung dan pemasaran dari mulut ke mulut terhadap kesadaran merek pada produk mie sedaap

Year: 2019

Type: article

Study design: Observational Study

DOI: 10.29264/jmmn.v11i1.4524

Authors: Arliza Nurliana Putri, Tati Handayani, Miguna Astuti

Institution: Universitas Pembangunan Nasional Veteran Jakarta

Language: Indonesian

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2926487000

FWCI: 0.794

Cites:

Cited by: 7

Related to: 10