Work

Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement

Year: 2019

Type: article

Study design: Observational Study

Source: Public Relations Review

DOI: 10.1016/j.pubrev.2019.03.002

Authors: Ganga S. Dhanesh, Gaelle Duthler

Institution: Zayed University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2930761253

FWCI: 50.65

Cites: 48

Cited by: 552

Related to: 10