Work

The Influence of Advertising Value on Advertising Attitude and its Impact on Purchase Intention

Year: 2019

Type: conference-paper

Source: Social and Humaniora Research Symposium (SoRes)

DOI: 10.2991/sores-18.2019.98

Authors: Ganjar Mohamad Disastra, Fanni Husnul Hanifa, Astri Wulandari, Widya Sastika

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W2934614799

FWCI: 4.981

Cites: 36

Cited by: 15

Related to: 10