Work

Social media engagement behavior: A framework for engaging customers through social media content

Year: 2019

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-03-2017-0182

Authors: Rebecca Dolan, Jodie Conduit, Catherine Frethey-Bentham, John Fahy, Steve Goodman

Institutions: The University of Adelaide, University of Auckland, University of Limerick

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2939929407

FWCI: 47.9

Cites: 90

Cited by: 682

Related to: 9