Work

How self-construal guides preference for partitioned versus combined pricing

Year: 2019

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2019.04.026

Authors: Gopal Das, Rajat Roy

Institutions: Indian Institute of Management Bangalore, Bond University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2941297465

FWCI: 3.281

Cites: 51

Cited by: 20

Related to: 10