Work

The neuromarketing, asset of innovation dealing with the classic marketing limits

Year: 2016

Type: article

Authors: Chahinez Fadia Bezzaoucha, Elyas Salah

Institutions: École Nationale Polytechnique d'Oran, Université Djilali de Sidi Bel Abbès

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2944570569

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