Work

Because I'm Worth It - Luxury and the Construction of Consumers' Selves

Year: 2012

Type: article

Source: ACR North American Advances

Authors: Andrea Hemetsberger, Sylvia von Wallpach, Martina Bauer

Institution: Universität Innsbruck

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2944717207

FWCI: 2.139

Cites: 42

Cited by: 36

Related to: 10