Work

Antecedents of Customer Perceived Brand Innovativeness inOnline Brand Communities

Year: 2018

Type: dissertation

Study design: Observational Study

Source: Research Repository (University of Gloucestershire)

Author: Karam A.M. Abdelhameed

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2944859991

Cites: 151

Cited by:

Related to: 10