Work

Beyond brand fit

Year: 2019

Type: article

Study design: Observational Study

Source: Journal of service management

DOI: 10.1108/josm-02-2018-0052

Authors: Yiran Su, Thilo Kunkel

Institutions: University of Georgia, Temple University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2945201441

FWCI: 3.937

Cites: 85

Cited by: 25

Related to: 10