Work

Pengaruh Harga Dan Kualitas Produk Terhadap Kepuasan Pelanggan

Year: 2019

Type: article

Abstract: This research is intended to examine the effect of price and product quality on customer satisfaction both partially and simultaneously at PT Sophie Paris Indonesia, Pondok Gede branch. The research method used is descriptive and verification research methods. Data was collected using the questionnaire method, and data analysis used was multiple linear regression analysis. The results showed that price, product quality and customer satisfaction.

Source: Jurnal Manajemen Bisnis Krisnadwipayana

DOI: 10.35137/jmbk.v7i1.248

Author: Dr. Hotma Napitupulu

Institution: Universitas Krisnadwipayana

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W2945587130

FWCI: 1.969

Cites: 13

Cited by: 16

Related to: 10