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Pengaruh Kepercayaan, Kemudahan Dan Kualitas Informasi Terhadap Keputusan Pembelian Daring Di Aplikasi Bukalapak Pada Mahasiswa Politeknik Negeri Batam

Year: 2018

Type: article

Abstract: The purpose of this study was to determine and analyze the influence of trust, ease of use and information quality on the purchasing decision. The sample are students who ever made purchases online. The sampling method using purposive sampling and used multiple regression analysis. The results show that simultaneously, trust, ease of use and information quality are affecting positively and significantly in the purchasing decision. Partially, trust is affecting not significantly in the purchasing decision in online shop. Ease of use and information quality are affecting positively in the purchasing decision in online shop.

Source: JOURNAL OF APPLIED BUSINESS ADMINISTRATION

DOI: 10.30871/jaba.v2i1.763

Authors: Hendra Gunawan, Kartika Ayuningtiyas

Institution: Politeknik Negeri Batam

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2945690740

FWCI: 8.513

Cites:

Cited by: 56

Related to: 10