Work

Profiling of YouTube Users as a Basis for Creating the Strategy for a Personal Brand of Celebrities

Year: 2018

Type: article

Source: Studia Ekonomiczne / Uniwersytet Ekonomiczny w Katowicach. Zarządzanie

Author: Mateusz Grzesiak

Institution: SGH Warsaw School of Economics

Language: Polish

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2947031468

FWCI: 0.701

Cites: 9

Cited by: 3

Related to: 10