Work

The roles of celebrity endorsers’ and consumers’ vegan identity in marketing communication about veganism

Year: 2019

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2019.1590854

Authors: Joe Phua, S. Venus Jin, Jihoon (Jay) Kim

Institutions: University of Georgia, Sejong University, Northwestern University in Qatar

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2947815906

FWCI: 10.18

Cites: 70

Cited by: 86

Related to: 10