Work

Sharing my experience or yours : the differential influence of self, social and social intention needs in stimulating positive word of mouth

Year: 2019

Type: conference-paper

Source: Research Repository (Kingston University London)

Authors: Rahul Chawdhary, Francesca Dall’Olmo Riley, Christopher J. Hand

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2948206248

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Related to: 10