Work

Consumer engagement in sharing brand-related information on social commerce: the roles of culture and experience

Year: 2019

Type: article

Study design: Observational Study

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2019.1633552

Authors: Yaniv Gvili, Shalom Levy

Institutions: Ono Academic College, Ariel University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2951792847

FWCI: 11

Cites: 73

Cited by: 96

Related to: 10