Work

The Effect of Social Media Attributes on Purchase Intention through Motivation Dimensions and Social Media Product Browsing

Year: 2018

Type: article

Study design: Observational Study

Source: Journal of Marketing Thought

Authors: Eunike Sekar Arum, Min Sung

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2952993514

FWCI: 0.758

Cites:

Cited by: 6

Related to: 10