Work

Dynamic Effects of electronic Word-of-Mouth on Product Performance: Comparison of Online Consumer Reviews and Social Media Buzz

Year: 2019

Type: dissertation

Source: Seoul National University Open Repository (Seoul National University)

Author: 이지수

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2954322687

Cites: 39

Cited by:

Related to: 10