Work

Building Customer-Brand Relationships on the Internet: Development of an Online Brand Equity Model

Year: 2004

Type: article

Authors: Anne Martensen, Lars Grønholdt, Simon Trajcevski

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2955063317

FWCI: 0.93

Cites: 44

Cited by: 6

Related to: 10