Work

Neuromarketing For Dummies

Year: 2013

Type: book

Authors: Andrew P. Pohlmann, Peter Steidl, Stephen J. Genco

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2955333909

FWCI: 5.168

Cites:

Cited by: 39

Related to: 10