Work

The Role of Perceived Value and Gender on Customers' Purchase Intention of Ride Sharing Services

Year: 2019

Type: article

Source: International Journal of Asian Business and Information Management

DOI: 10.4018/ijabim.2019100103

Author: Swati Sharma

Institution: Jaypee Institute of Information Technology

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2962967221

FWCI: 2.625

Cites: 64

Cited by: 14

Related to: 10