Work

The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention

Year: 2019

Type: article

Study design: Observational Study

Source: International Journal of Information Management

DOI: 10.1016/j.ijinfomgt.2019.07.009

Authors: David Jiménez-Castillo, Raquel Sánchez-Fernández

Institution: University of Almería

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funder: Ministerio de Ciencia, Innovación y Universidades

OpenAlex ID: W2963754833

FWCI: 55.67

Cites: 121

Cited by: 684

Related to: 10