Work

Editorial introduction: Advances in theory and practice of digital marketing

Year: 2019

Type: editorial

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2019.101909

Authors: Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Nitish Singh, Hatice Kizgin

Institutions: Swansea University, University of Bradford, University of Bristol, Saint Louis University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2969048070

Cites: 63

Cited by: 106

Related to: 10