Work

Viral marketing and purchase intentions of mobile applications users

Year: 2019

Type: article

Study design: Observational Study

Source: International Journal of Emerging Markets

DOI: 10.1108/ijoem-06-2018-0291

Authors: Morteza Hendijani Fard, Reza Marvi

Institution: University of Tehran

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2970804557

FWCI: 7.074

Cites: 78

Cited by: 108

Related to: 10