Work

Audience Engagement on Social Media : A Study on how Wendy's Use Different Forms of Audience Engagement in their Social Media Posts

Year: 2019

Type: article

Author: Emma Kauppila

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2970855930

FWCI: 0.262

Cites: 25

Cited by: 2

Related to: 10