Work

The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement

Year: 2019

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2019.101934

Authors: Hyun Jung Park, Li Min Lin

Institution: Chungbuk National University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2971171488

FWCI: 44.02

Cites: 39

Cited by: 786

Related to: 10