Work

The Perceived Fit between Instagram Influencers and the Endorsed Brand: How Influencer–Brand Fit Affects Source Credibility and Persuasive Effectiveness

Year: 2019

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-2019-030

Authors: Priska Linda Breves, Nicole Liebers, Marina Abt, Annika Kunze

Institution: University of Würzburg

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2971238883

FWCI: 42.34

Cites: 43

Cited by: 658

Related to: 10