Work

TV Ads impact on consumer purchase intention

Year: 2014

Type: article

Author: Ahmad Nabeel Siddiquei

Institutions: Air University, Air University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2971617713

FWCI: 2.374

Cites: 26

Cited by: 16

Related to: 10