Work

Building a Foundation for Neuromarketing And Consumer Neuroscience Research

Year: 2019

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-2019-034

Author: Thomas Zoëga Ramsøy

Institution: Singularity University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2972019945

FWCI: 7.874

Cites: 86

Cited by: 66

Related to: 10