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Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication

Year: 2019

Type: article

Source: International Journal of Strategic Communication

DOI: 10.1080/1553118x.2019.1620234

Authors: Nadja Enke, Nils S. Borchers

Institution: Leipzig University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2972302364

FWCI: 46.75

Cites: 53

Cited by: 627

Related to: 10