Work

Determinants of Social Media Marketing Adoption among Smes: A Conceptual Framework

Year: 2019

Type: article

Source: Academy of Marketing Studies journal

Authors: Bhabesh Kumar, Ahmed Al Asheq, Munmun Rahaman, Md. Mobarak Karim

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2977444837

FWCI: 2.882

Cites: 26

Cited by: 18

Related to: 10