Work

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

Year: 2014

Type: book

Author: Irma Irma

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2978062301

FWCI: 0.986

Cites:

Cited by: 13

Related to: 10