Work

Consumer-Generated Media (CGM) 101 : Word-of-mouth in the age of the web-fortified consumer

Year: 2004

Type: article

Author: Pete Blackshaw

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2978121930

FWCI: 0.936

Cites:

Cited by: 259

Related to: 10