The Roles of Trust within Information Quality and Price to Engage Impulsive Buying Behaviour to Generate Customer’s Repurchase Intention: A Case of M-Commerce in Indonesia (GoFood)
Year: 2019
Type: article
Study design: Observational Study
Abstract: The purpose of this study is to examine the customer’s impulsive buying behavior engage with trust, which involves price and information quality to determine the repurchase intention of the customers. The research model was analyzed using Regression Analysis by SPSS of 100 respondents who had previously completed the questionnaire. The proposed model and hypotheses are supported this study. Our findings that Price and Information Quality significantly influenced to Impulsive Buying in strong and significant effects, Information Quality significantly influenced to Repurchase Intention, although the Price variable had a weak correlation with Repurchase Intention, we believe that Trust as a mediator variable of Impulsive Buying have a significant impact on customer’s Repurchase Intention.
Source: KnE Social Sciences
Authors: Septi Kurnia Prastiwi, Putu Widhi Iswari
Institution: UIN Raden Mas Said Surakarta
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2980989396