Work

Crossing the chasm : marketing and selling technology products to mainstream customers

Year: 1991

Type: book

Source: HarperBusiness eBooks

Author: Geoffrey A. Moore

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2983599712

FWCI: 3.893

Cites:

Cited by: 464

Related to: 10